In a post last week on Andy's blog, Andy asked asked about what the Murphy-Goode hire would leave behind after their six month contract is up--
they can continue with the journey they now find themself on?"
I read that a few times and was perplexed (it doesn't take much, I'm known for being "perplexible").
My thought from the beginning has been that you leave them with "YOU". Though there is a start time and an end time to "A Really Goode Job", social media is not like building a bridge, installing a system, or leaving behind a set of tools-- It is making connections, relationships, and communicating. All of which are done by people, and in the case of Murphy-Goode, the "Murphy-Goode Wine Country Lifestyle Correspondent". (MGWCLC) If you are going to be successful you don't plan your legacy before you start, you strategize and plan for ongoing and future success.
Why is this important to discuss now?
As more and more qualified people apply for the Murphy-Goode job, more wineries are taking notice, and planning their strategies to fully join the social media space as well. It is unlikely that their hires will be on six month contracts and the seemingly empty space may fill up quickly.
A positive piece is that the wine industry has a great history of working together and supporting each other. These social media hires will hopefully band together, and along with promoting their own wineries and meeting their own goals, they should band together to promote wine and social media as a whole. This is a long-term strategy and not a short term pop.
This is not a criticism of Murphy-Goode's six month contract. I think it is a great way to put an end date to something if not successful. (For more information on Murphy-Goode's thoughts on the six month contract,listen to Dave Ready Jr's comments starting at minute 34 on his appearance on Wine Biz Radio)
Rather--the successful Murphy-Goode candidates will have both long and short term strategies, none of which include viewing this as temporary employment.
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