Unleash the Fury! For anyone in any tier of the wine business, this is required reading, required understanding, and requires action.
The power of Social Media in wine is ridiculously strong, and rapidly growing stronger. This is far beyond just having or interacting with blogs, being on Facebook, or having a Twitter account- It is how you leverage these platforms, how you communicate, who you touch, and most importantly, do you listen?
There has never been a time where businesses or consumers have had such access to free or cost effective communication platforms. If you are not on any of (or all) of the platforms listed above (Facebook, Twitter, or have a blog)- You need to do that today! It takes minutes to create these free accounts.
But- Before you send out your first tweet that says "Hi. How does this work?" or "I'm trying to figure this out" or use it to blast out a twitter spam ad- READ THE FREE VINTANK REPORT!
I'm usually not this serious in my writing, and am more comfortable writing about Giant Apes in WIne, but this is serious stuff for the survival of your business. The customers have shifted, the game has changed, and for most, the amount of money floating around has become much smaller.
Kudos to the gents at VinTank for putting together this monstrous, but dead-on report.
