The First Rule of Marketing Wine to Millenials: You do not talk about marketing wine to millenials.
The Second Rule of Marketing Wine to Millenials: You do not talk about marketing wine to millenials.
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Instead, you make a good product, no, an amazing product, with a great, honest, story. If you don't do that, you shouldn't be in the game.
Honesty, Transparency, and Exceeding Expectations are mandatory. How you communicate that determines whether you win or lose (with both millenials and geezers).
There is no need for new brands, new labels, secret societies (I didn't make that one up), or to co-market shows with the Jonas Brothers (but if you want to sponsor a tour with Kool Keith, that's ok with me). It is about being straight up, honest, and telling your story better than the next guy /gal.
If I hear marketing wine to millenials one more time, I'm coming out swinging...
