And so it begins... Wine world be warned... Today is the dawn of the 3rd annual Wine Bloggers Conference (#wbc10) in Walla Walla Washington. A conference where fresh brains will melt from the heat of shear wine blogsomeness... and others will meld, forming huge content and social media plays that provide social media dominance like you've never witnessed before.
Who do you have meetings with?
Today, wine brands will be made and destroyed with the sending of millions of tweets getting multi-billions of impressions-- and if you are a winery and are not here... well, your brand has already been destroyed (again). Yep, by guys like the one below-- If you are on his shi*-list, I'd say you are frkcd!)
Look closely into those eyes- That's 100% stone-cold killer, fueled by 15.6%, cool climate, sustainable, 2nd label wine. He calls the shots.
The players have changed, the demands have changed... If you thought you knew who to target in 2009, well, think again- You are now the ones being targeted. The safe thing, is to keep your head down. The risk of one of these guys giving your SilverMouse Lodi Sylvaner a 100* points during the live wine blogging is just not worth chance of them misunderstanding the delicate terroir and giving you a 68.
Mark my words, Brands will fry today-- some will deserve it, and for some, it will be just like pulling the wings off of flies, for sadistic pleasure.