In an exhaustive course of online studies, extensive surveys, focus groups, ride-withs, hidden camera recordings, and peer group role playing, we found several truths (that can be backed up with a sweet infographic, if we had a millennial on staff to make one) about marketing wine to millennials.
1. If you are worried about marketing wine to millennials, you make too much wine.
2. If you think you do not make too much wine- What is wrong with it, and why aren’t your “normal" (aka non-Millennial) consumers currently buying it all?
3. If you have the money to “target” millennials now, chances are extremely high that you won’t be their wine of choice when they have the increased spending power that you are banking on. Your great new brand's will seem like what they drank when at their low point in wine drinking. Any other brands corporate connection, will be painfully linked to the time they woke up on the floor with all of their furniture stolen, after an all day binge on your “Oak St. City Park Proprietary Red Blend (it has way more flavor)” and pharmaceuticals, when they thought it was a great idea to invite people in off the street to watch Sha Na Na DVDs.
We asked Millennial wine consumer, Baxter “Bax” Newman “In 5 years, will you be drinking the same wines? “
“For real? I better not be. I’ll probably be your BOSS!” -Baxter “Bax” Newman